Belgrade Design Week Videos

Ole Jensen (DK) @BDW 2012
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Al Moseley / 180 Amsterdam (NL) @BDW 2012
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Jorg Boner (CH) @BDW 2012
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Enrico Bosa & Fabio Guaricci / en&is (IT) @BDW 2012
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Ole Jensen (DK) @BDW 2012
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Gui Borchert, Tarek Sioufi / Fallon (UK) @BDW 2012
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Jenni Carbins / Matilda (AU) @BDW 2012
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Belgrade Design Week 2012 Chronicle / day 2
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Lars Kjelsnes, Martin Sanne Kristiansen, Thomas Lein / Heydays (NO) @BDW 2012
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Martino Gamper (UK) @BDW 2012
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Matti Klenell (SE) @BDW 2012
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Kjeli Ekhorn / Non-Format (NO) @BDW 2012
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I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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