THE FIRST CREATIVE FORUM SERBIA POWERED BY SAMSUNG

MUSEUM OF CONTEMPORARY ART

WEDNESDAY, JUNE 05, AT 19H
Belgrade Design Week is launching a hot, FIRST EVER gathering of the Serbian creative community in order to finally establish a meeting point for networking, exchange of ideas and discussions about new business ventures. This one-of-a-kind creative industry event in Serbia and in the region, excels not only as platform for exchange between peers, but also with business leaders, educational, scientific and cultural institutions, government and municipal administration,
the diplomatic corps and media…
This brand new concept for Serbia and the region was, rightly and boldly, named: Creative Forum Serbia, to separate boys from men in an instant. It will be organized by the BDW team each season in the year at most exclusive locations in the city, for a highly selected, invitation-only audience, composed of the best and most talented entrepreneurs, creatives, branding experts, advertisers, architects, designers, photographers, publishers, curators, models, fashion creatives,
filmmakers, programmers, IT experts, etc.
The upcoming first Creative Forum Serbia is an evening event, opening at 19:00 with one hour cocktail reception for guest networking, listening to our award-winning resident DJ, and the first highlight of the evening – the auction of brand new photographs from a collection named 10/10, by the arguably most successful creative person from Serbia – the global superstar photographer Dušan Reljin from New York. He produced ten top-quality prints of his fashion photographs especially for BDW, which he will sign at the auction personally. All funds raised during the live auction will be used to fund the BDW’s charity program: 100% FUTURE SERBIA, rendering the purchasers supporters of best new Serbian design talent, and proud owners of a large-format photography by Dušan Reljin.
After the cocktail and the address from SAMSUNG, the premier CFS’ partner, according to international standards PechaKuchaNight opens with Japanese precision at exactly 20:20h. A dozen of Serbia’s most prominent creatives, who left their distinct mark in 2013, will showcase their work in the original PKN 20slides x 20seconds format. PechaKuchaNight, devised by KleinDytham in Tokyo in 2003, was held since in 500 cities worldwide, and this is the first one organized by Belgrade Design Week. The sessions last 2×45 minutes, ending around 23:00, break included.
Come and see why the selected creatives have earned the title of leading figures in Serbian creative industries this year. Those who will have their 20×20 presentations include Serbia’s leading fashion designer Dragana Ognjenovic, last year’s Serbian representatives at the Venice Biennale – the young architecture studio “Mada”, Kosta Mijic from Superprostor, one of the winners of the last year’s competition 100% FUTURE SERBIA Marko Runjic from the architecture studio Rudesign, Ugljesa Vrcelj from the Superdot studio with their unique educational, creative project Mooshema, the most relevant Serbian new media festival Resonate, a sensational new graphic designer – A3 Format’s Filip Bojovic, the most innovative designer of vertical gardens, Rade Kosanovic, the avant-garde design studio Modemecaniq, another winner of last year’s competition 100% FUTURE SERBIA Igor Stupar, etc.
Towards the end of the evening, around 23:00, as the absolute peak of the program, the evening’s headliner Dr. Spira will perform his stunning music! A native Belgrade pioneer of electro sound of the eighties, he comes straight to CFS from London with his brand new songs, premiered at BDW, to bring us back to the era of his iconic album „Diagnosis“, and to confirm the existence of the album „Design for A Real World“, for which many experts claimed to be nothing but a myth – another Belgrade urban legend. BDW is proud that this world premiere will take place at Belgrade’s Museum of Contemporary Art, as tribute of Kraftwerk’s performance at MoMA New York.

Last but not least, a spectacular finale of the event: At midnight, the esteemed guests of the first Serbian Creative Forum, weather permitting, will be asked to gather outside the entrance of this icon of modern architecture, the Museum of Contemporary Art at the Usce park, designed by the ingenious professor Ivan Antic. As our token of gratitude and appreciation to our dear hosts from MOCA Belgrade, and as sign of BDW’s support to the initiative to finish the Museum’s

reconstruction, we invite our guests to enjoy a spectacular laser mapping of the building’s facade. Created and performed by another good friend of BDW, Goran Balaban, imagine the white marble of the MOCA facades transformed, for the first time in its history, into monsters from Greek mythology, digital images created by the KramWeisshaar studio, and other content taken from the BDW exhibitions inside the museum. Imagine the scent of the hot summer night by the river, the freshly cut grass from the parks surrounding the museum, with a glass of fine prosecco and strawberries in your hand – and you’ll have a glimpse of the atmosphere at the opening of the first Creative Forum Serbia! Welcome to CFS – the next session is already scheduled!
“AT THE BEGINNING OF THE 20TH CENTURY SAMSUNG MANAGED TO BECAME A MARKET LEADER, IN PARTICULAR, THANKS TO DESIGN. DURING THE BDW CONFERENCE, WE WILL TALK ABOUT HOW DESIGN IS NOT JUST ABOUT THE APPEARANCE, BUT HOW IT ALSO HELPS US LIVE OUR DAILY LIVES. WE MANAGED TO CHANGE PEOPLE’S ATTITUDE TOWARDS DESIGN: FROM ‘DESIGNED BY’ TO ‘DESIGNED FOR’,,
SASA MARJANOVIC, MARKETING MANAGER, SAMSUNG ADRIATIC

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It was a true pleasure to participate in Belgrade Design Week. BDW has great speakers and lots of creative energy and I was amazed by the commitment from the organization and their ability to create an international event of such caliber. Even with a small team, BDW sets a standard that other cities in the world can learn from. Actually, many design events would probably feel embarrassed if they visited Belgrade Design Week and compared themselves.

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