THE FAMOUS INTERNATIONAL BDW CREATIVE CONFERENCE – BRAND NEW WORLD – October 9th / 10th / 11th

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THE FAMOUS INTERNATIONAL BDW CREATIVE CONFERENCE – BRAND NEW WORLD – October 9th / 10th / 11th – FOR THE 9TH TIME IN ROW IN BELGRADE, SERBIA.

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This year’s international BDW conference, which traditionally presents the “Greatest Global Creative Minds Of The 21st Century”, called “BRAND NEW WORLD”, will be held on October 9th, 10th and 11th, as part of Belgrade Design Week 2014.

The world’s greatest minds in all fields of global creative industries – design, architecture, advertising, branding, digital media, publishing, development, film – will teach the audience how to create new, innovative value in today’s changing world.

Massimiliano FuksasZuzanna SkalskaMichel RojkindTom StralaChristian Kerez BBH / Bartle Bogle Hegarty Ralph Nauta / Studio DriftNicolas le MoigneIdis TuratoNicholai Wiig HansenJonas WagellGuido Woska / Designit Omar SosaSvein Haakon Lia & Astrid Feldner / BleedSabina Lang & Daniel Baumann / Lang/BaumannIdo Garini / Studio AppetitGavrilo Bozovic / restons-serieuxIgor KordeyIrena KilibardaMilos  Dimcic Kim Herforth Nielsen / 3XNMurat TabanliogluSatya Sheel •  Bojana Draca / Farrah FloydVladimir MelentijevicSasa Vidakovic Ana RajcevicMarc Viadot / Laufen

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COMMUNICATION: Watch and learn from the creators of most innovative global campaigns for Google, Bang & Olufsen, Samsung, Audi, Cisco, Ikea, Vodafone, Telenor, Pepsi, Apple, IBM, Deutsche Bank Art, 360 inspiration, Dettol, Viggo, Phenom, London Design Week, Wired, Time Magazine, ESPN, The New Yorker, The Guardian, The New York Times, Channel 4… For the first time in Belgrade, BBH from London – the most awarded independent ad-agency in the world, the leadnig global trend researcher Zuzanna Skalska from Eindhoven, branding gurus DESIGNIT from Copenhagen, the cutting edge Spanish graphic designer Omar Sosa, the Norwegian  avant-garde studio BLEED, and as cherry on top, the legendary comic book author Igor Kordey from Zagreb! In a special session dedicated to the Serbian creative genius we will see the most successful Serbian authors from around the world like Gavrilo Božović from Lausanne, Miloš Dimčić from Stuttgart, Saša Vidaković from London, etc.

ARCHITECTURE: Yet again the most innovative architects, interior designers, developers and urban planners descend on Belgrade! Join global superstars like the legendary Massimiliano Fuksas from Italy, Christian Kerez from Switzerland, Idis Turato from Croatia, Michel Rojkind from Mexico, Murat Tabanlioglu from Turkey and the new Scandinavian stars 3XN from Denmark. Then enjoy the widely anticipated panel on Belgrade’s future development, where, as last year, the most important projects of 2014 will be shown!

DESIGN: Meet the world’s most awarded designers and artists, like Studio Drift from the Netherlands, Nicolas Le Moan and Lang/Baumann from Switzerland, Nicholai Wiig Hansen from Denmark and Jonas Wagell from Sweden, avant-garde Dutch food designers Studio Appetite and Tom Strala from Zurich, who, in collaboration with world’s leading brands like U2, Audi, Chrysler, Disney, Dom Perignon, Flos, Hugo Boss, Mika, Rihanna, Microsoft, Swarovski, Wallpaper Magazine, Normann Copenhagen, Prototypes, Mitab and the London 2012 Olympics, are changing the world of design. In a special session dedicated to the homegrown creative genius, we will see the most successful Serbian designers from around the world like Irena Kilibarda, Ana Rajčević from London, Marko Brajović from Sao Paolo, etc.
For the exact line-up and schedule of lectures please consult the program on Belgrade Design Week website.

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I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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