“BELGRADE DESIGN WEEK ATTRACTS TO TOP-FLIGHT SPEAKERS FROM AROUND THE WORLD!”
HERBERT WRIGHT, BLUEPRINT MAGAZINE
FIAT,TORINO,ITALY AND KRAGUJEVAC,SERBIA
VIRGILIO FERNANDEZ, CENTRO STILE FIAT
CARS are a hot topic this week in Belgrade during the 51. International Motor Show, and we have the privilege to announce that Virgilio Fernandez, chief designer at the CENTRO STILE FIAT and one of the authors of the brand new 500L, will speak at this year’s BDW conference, on June 8th. Book now!
The brand new FIAT 500L is rendering Serbia as its production country renown around the world, with keywords such as innovation, design, quality and high
production standards coming from Kragujevac, pushing the whole national economy forward. Everybody speaks about the FIAT 500L, but mostly on a political and executive business level, but to our astonsihment, nobody presented the authors behind the key of the car’s global success – its design.
To correct this huge mistake, for the first time ever in Serbia, with the kind support of the Istituto Italiano di Cultura, you will meet the makers of the FIAT 500L at the BDW’s 2013 international conference INNOVATION2! Find out how the legendary CENTRO STILE in Torino created FIAT’s arguably most progressive and fashionable car in history, but certainly the Serbian most important industrial product of the 21st century.
http://www.fiat.com/com/fiatpedia/design
STUDIO ROOSEGAARDE, AMSTERDAM, HOLLAND
DAAN ROOSEGAARDE
Remaining with the hot CAR topic, did you know that roads can think along with drivers and cars? Holland is already building new roads which are more sustainable, safe and intuitive! Daan Roosegarde is presented with kind support of the Dutch Embassy.
“Smart Highways” are the new interactive concept, using interactive lights, smart energy and road signs that adapt to specific traffic situations. For the first time ever in Serbia you will meet Daan Roosegaarde, the creator of this project, at the BDW 2013 conference, on June 6th! Book now! Daan Roosegaarde will guide us to the future of transportation, in an important moment for Serbia, finally catching up with plans to build key European highways through our country.
Finally closing with this week’s car topic, BDW asks: Would you like to work with Audi, one of the global leaders in the automotive industry? This is for sure the dream of every business! Kram/Weisshaar are presented with kind support of the German Embassy.
Clemens Weisshaar and Reed Kram have developed a chair using methods borrowed from the future of automotive manufacturing in collaboration with Audi’s
Lightweight Design Center. The chair’s multi-material space frame is made from carbon composites, carbon micro-sandwich and high strength aluminum and weighs only 2.2 kg or 77 ounces. Get an intimate insight of Audi’s ultra lightweight design credo by following strict guidelines to shave off every ounce of excess weight, at the BDW 2013 conference on June 8th! Book now!
However unexpected it appears, Belgrade Design Week grows on the ruins of the modern “old world” , the seeds of genetically modified organisms on the promised land of design. I was there – I am still amazed!
