Jovan Jelovac, founder and curator of Belgrade Design Week, attended Helsinki Design Week in Finland from September 11 to 16. The visit serves the establishment of cooperation between the most important global design weeks as well as sharing experiences of the festival’s organizers from Asia to Europe.
B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING.
All of this is true. I was lucky to be there and loved it.
