Jovan Jelovac, founder and curator of Belgrade Design Week, attended Helsinki Design Week in Finland from September 11 to 16. The visit serves the establishment of cooperation between the most important global design weeks as well as sharing experiences of the festival’s organizers from Asia to Europe.
Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.
