Jovan Jelovac, chairman and curator of Belgrade Design Week participated in the London Design Festival, one of the world’s most important annual design events, from September 14 – 22nd.
June 2nd 1010, I approach Belgrade from the sky, over green fields, rain-clouds, grey cityscape and cold air. My first impression is - ugh!
I am greeted by my hostesses and the rest of the crew and immediately flowers start blooming in my mind. Life is everywhere, and after a few days I leave with an energy boost and a great lift in spirits. I am sad to go but I am sure to return. Belgrade is alive!"
