Jovan Jelovac, chairman and curator of Belgrade Design Week participated in the London Design Festival, one of the world’s most important annual design events, from September 14 – 22nd.
Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.
