BDW’s 100% FUTURE SERBIA segment is devoted to the promotion of young and talented Serbian designers, whose works are presented in shop windows all over the city center. The curators and producers of this project are BDW’s young volunteers, creating hopefully an annual expo by means of self-organization of the creatives.
The main idea is to transfer museum exhibitions to the streets of the city and to present them to a wider general audience, not only to those who regularly visit galleries and exhibitions. Visitors and passersby have a rare opportunity to enjoy the exhibited works during an easy stroll from Kalemegdan to Slavia, while also discovering interesting new locations presenting fresh Serbian design jewels all over the town, following a special map which is widely distributed.
With the 100% FUTURE SERBIA project, Belgrade Design Week supports strongly the local design scene, while by positioning the works in Belgrade’s shop windows, we support the city retail and horeca in times of crisis, focusing for one week the attention of media, institutions and the general public to all segments of the creative industries.
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DESIGNERS DECORATE SHOP WINDOWS – “100% FUTURE SERBIA” PROJECT – BY POLITIKA
Belgrade design week is a unique, inspiring and one-off design event in this significant geopolitical area. It is the only platform that is really working toward a positive change in the sense of perception and understandings of design profession in countries that formed ex Yugoslavia.
I was honored that I was a part of such a beautiful and emotional event.
