Droog is a conceptual design platform in Amsterdam. Droog became a leading actor in the field of design and innovation, with a focus on matters that affect society and its people. Co-founded and directed by curator and author Renny Ramakers, design company Droog creates cutting edge products, projects and events around the world in collaboration with designers, clients and partners.
Droog has been pioneering new directions for design since the early nineties, redefining international notions of luxury in design. Droog is situated in the heart of Amsterdam—at its own revolutionary hospitality concept Hôtel Droog – and has a branch in Hong Kong.
Droog was born from making connections. It initiates partnerships worldwide by exploring globally relevant issues, which lead to innovative collaborations. By working together with a variety of individuals, companies and institutions, projects are rich in what they produce and instigate. Major collaborations include the New Original project, the Rijksmuseum, the Museum of Sex in New York, the CACAU Cultural Centre in São Tomé, and all of the products Droog has ever produced.
