PETTER NEBY / PUNKT. (CH)

Related Projects: Belgrade Design Week Festival 2012

Headquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner’s time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director.

The name Punkt. is taken from the Germanic word for ‘point’ or ‘full stop/period’, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus.

Punkt. launched its debut product, the DP 01 Cordless Phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life.

www.punkt.ch

However unexpected it appears, Belgrade Design Week grows on the ruins of the modern “old world” , the seeds of genetically modified organisms on the promised land of design. I was there – I am still amazed!

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