OWEN HUGHES & CHRIS MOODY / WOLFF OLINS (UK)

Related Projects: Belgrade Design Week Festival 2013

Bags of energy, overwhelming hospitality, an inspiring mix of people, a refreshing lack of pretence – and of course lots of meat. Belgrade feels like a city where anything can happen, and Jovan and the BDW team have put it right on the creative map.

We pit creativity against the big challenges in radically different and radically better ways. Our global teams of designers, strategists, technologists, programme managers and educators deliver deep, meaningful change across and beyond our clients’ organisations.

We partner long-term and work at pace to create better brands and better businesses.

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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