MARTA DI FRANCESCO / MTV EUROPE (UK)

Related Projects: Belgrade Design Week Festival 2008

Marta writes and direct radical visual work, both commercial and non-commercial.
She is interested in exploring new aesthetics merging poetics with code.

She has been working in the creative field for over a decade, creating radical visual pieces which inhabit and cross over the world of film, fashion, dance.
She is working in London, being continuously open to and seeking multidisciplinary collaborations to explore new conversations and experiences.

Her Advertising work is at MDF Creative

She worked with Mother on their latest Augmented Reality Art campaign for Beck’s, the Green Box Project, Art directing the Campaign Launch in Berlin and Art and working with Artists in creating Augmented Reality Artworks.
She also worked for several agencies and production companies and was one of the selected women directors on the Warp Films Re Animate development scheme with her Transmedia film project.
Before that, she was CD at MTV EM International where she directed Campaigns and Digital assets.

http://martadifrancesco.com/

Running in the morning through the city (down what the germans call a fussgangerzone) and being amazed by all the grand empty old buildings that reminded me of my Berlin beginnings. Grafitti on buildings. Lovely broken walls with acne'd facades from decades of reverse engineering. Discovering that all the ships on the river were party boats and open till the morning. Sweating so much in one of the clubs, my phone got messed up. Losing phone in said club. Visiting belgrade police station to report a then stolen phone to a twenty-something cop with a doctor's lab coat, listening to Rammstein (loudly) while hacking out my report on a pre-electric typewriter that looked (and sounded) as if it was from some era before typewriters were invented.   Thinking of Naked Lunch. Thinking of Die-Hard. Listening to architects talk about porous facades. Thinking of old smart bombs. Imagining the flash and crunch of several floors of reinforced concrete collapsing in on themselves. Wondering why I'm the only interactive guy here. Why are there so many beautiful women in Belgrade? Why are there so many beautiful women in Belgrade?!

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