MARC VIARDOT/ LAUFEN (CH)

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The love and passion of designing, developing and communicating products, building brands and leading people in a creative process follow through Marc Viardot’s professional history like a red string – starting in 2002 with a Master’s degree of Business and Economic Studies with a focus in Marketing at the Albert-Ludwig-University of Freiburg in Germany.

Since working with a raw material that could be transformed into exquisite designed products held a special allure, Marc Viardot joined the Laufen Bathrooms AG in Laufen, Switzerland in 2003 and has remained with the company ever since. Starting as Export Area Manager Commercial Subsidiaries he supported the development of the commercial Laufen subsidiaries in Central Europe, Asia and North America where he was based for nine month. Promoted in 2009 as Head of Product Management his responsibilities shifted to lead the product portfolio of all product categories of Laufen and Jika: Ceramics, Wellness, Furniture and Accessories.

Today Marc Viardot, born 1976, occupies the position of Director Marketing and Products. Taking over responsibilities of worldwide branding, communication and product portfolio strategies including design management and design leadership of the brands Laufen and Jika. Over the past four years he has turned Laufen into a very well known and appreciated premium brand targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. The strong growth of Laufen sales is also due to the special efforts put in opening new markets such as Scandinavia and the BRICS. With a competent team of 18 colleagues based at the headquarter in Switzerland, he works closely with 34 worldwide subsidiaries to further strengthen the Laufen brand and develop the economical growth of the company.

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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