We are MADA

We are an experiment-driven studio that encourages ideas to move seamlessly between analogue and digital worlds. We are open to change and ready to explore new territories – positive benefits of moving out of one’s comfort zone. We embrace exchange of roles with our clients and therefore offset mutual interests and incentives.

Intensive research allows us to be reactive, and challenging our designs keeps the work fresh and inspiring. By intentionally remaining small, our efforts on each project are larger. When required, our team fuels up with creative inputs from our extensive network of professionals from various fields to ensure the right fit for each project.

We highly value attention to detail and argumentative thought and apply both from the conceptual stages to the delivery or launch of the individual project. We want to work at ease and have fun, believing that our most intelligent and beautiful works are ahead.

We have worked on array on projects ranging in scale from the Venice Biennale to a huge school complex in Belgrade. Our work has received recognitions and awards including the Ranko Radović Award, the Amiri Diwan Prize and the BASE2 Prize, and has been published around the globe.

We are Andonov Nikola, Dragić Milan, Lazarević Olga, Ristović Aleksandar and Stojanović Stefan. We are happy to share our workplace with EDIT and Studio Now – it has become a workshop and has forever stopped being an office.

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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