JAVIER MARISCAL (ES)

Related Projects: Belgrade Design Week Festival 2011

The audience must believe what they see.

“First surprise, then fascinate. Finally, convince.” This is our strategy.

We are the first multidisciplinary studio that was created in Spain. We have explored all the media and categories of design. We have constructed a personal, artistic language of our own. And all this has given us the success and international recognition that our work enjoys today.

We know how important it is to transmit the authentic value and the essence of the brand, as we have managed to maintain ourselves as a brand that is valued and respected. We also know that to be able to deal with a commission successfully, we need to communicate emotions and manage to achieve a result that is unique, magical and desirable. We believe that passion, audacity and creativity can achieve innovative results that work.

After 30 years of positive experiences, we can affirm that our clients can trust us; our curriculum is our greatest guarantee. We deal with commissions involving large dimensions and great complexity, integral projects which bring together all the disciplines of design and, also, more specialised commissions, and to do so we have an excellent team of specialists.

We create friendly creatures with whom it is easy to live, images that delight one’s eyes, products to be used and enjoyed, and physical and digital spaces in which artistic intervention and design provide feedback. Our work communicates talent, excitement and optimism. Our stance is for a free, critical, creative attitude to contribute towards improving the present and to guiding the future with imagination and sensitivity.

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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