JAVIER MARISCAL (ES)

Related Projects: Belgrade Design Week Festival 2011

The audience must believe what they see.

“First surprise, then fascinate. Finally, convince.” This is our strategy.

We are the first multidisciplinary studio that was created in Spain. We have explored all the media and categories of design. We have constructed a personal, artistic language of our own. And all this has given us the success and international recognition that our work enjoys today.

We know how important it is to transmit the authentic value and the essence of the brand, as we have managed to maintain ourselves as a brand that is valued and respected. We also know that to be able to deal with a commission successfully, we need to communicate emotions and manage to achieve a result that is unique, magical and desirable. We believe that passion, audacity and creativity can achieve innovative results that work.

After 30 years of positive experiences, we can affirm that our clients can trust us; our curriculum is our greatest guarantee. We deal with commissions involving large dimensions and great complexity, integral projects which bring together all the disciplines of design and, also, more specialised commissions, and to do so we have an excellent team of specialists.

We create friendly creatures with whom it is easy to live, images that delight one’s eyes, products to be used and enjoyed, and physical and digital spaces in which artistic intervention and design provide feedback. Our work communicates talent, excitement and optimism. Our stance is for a free, critical, creative attitude to contribute towards improving the present and to guiding the future with imagination and sensitivity.

We shouldn't think too much ahead. Just be aware of what's happening around you. What kind of talents you have within you. In long run you want to create future, but future easily becomes an excuse to postpone decisions you have to take today. If you don't change today, tomorrow will be like today. So therefore everything is already happening in the now.

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