JAN RIJKENBERG / BSUR / AMSTERDAM CONCEPTING (NL)

Related Projects: Belgrade Design Week Festival 2006

Jan Rijkenberg has been working in the worlds of marketing and advertising since 1979.

He is co-founder of BSUR Group, with offices in Amsterdam and Shanghai, a group of agencies that advises international companies and provides consultative services for the development and communication of new concept brands.

Jan also teaches concepting and communication strategies for postgraduate courses at Groningen University, Tias Business School of Tilburg University, Delft University of Technology and is a regular speaker at marketing conferences around the globe.

He has published widely on trends in concept innovation, marketing and communication. In his other book ‘Corporate Matters’ a collection of his most inspiring columns are collected and deal with the  remarkable observations in the world of corporate branding and identities.

http://concepting.com/EN/Concepting_by_Jan_Rijkenberg_-_ENG.html

During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.

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