HECTOR SERRANO (ES)

Related Projects: Belgrade Design Week Festival 2012

 

Design office founded in London in 2000. Our projects combine innovation with the communication of familiar ideas in unusual and inventive way. His practice is divided into Product Design, under his own name and Spaces, under the commercial name of Borealis.

The client list includes companies such as Muji, FontanaArte, Roca, Moooi, Gandia Blasco, ICEX Spanish Ministry of Industry, Tourism and Trade, Droog Design, Metalarte, La Mediterránea, La Casa Encendida (Caja Madrid) and Valencia City Council among others. The office has received different awards such as the Peugeot Design Award and The Premio Nacional de Diseño No Aburridos, the second prize on the New Bus for London competition with Miñarro García and Javier Esteban and Designer of the Year 2009 by AD magazine. His products have been exhibited extensively in Museums such as V&A in London and Cooper-Hewit National Design Museum in New York and are part of different collections as the Central Museum of Amsterdam. Héctor studied Industrial Design in Valencia before moving to London to study a master’s degree in Product Design at The Royal College of Art.

http://www.hectorserrano.com/

Belgrade Design week unlike so may other city design events has a wonderfully essential vibe about it. Nothing pretentious in the air but big bags of energy and enthusiasm. It feels like the Serbs haven't already decided what design is and so are open and ready to riff off the ideas that come in to sharp focus over these precious days. The city itself has a gritty charm about it which complements the event perfectly.

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