Jan-Erik Lunbderg / GENEVA LAB (CH)

Related Projects: Belgrade Design Week Festival 2011

Based in Switzerland, Geneva Lab adds simplicity to sophisticated electronic products. Experts from a range of industries – including industrial design, fashion, and technology – hold the creations in high regard for their distinct balance of performance, simplicity, style, and sustainability. Geneva Lab’s founder and director Jan-Erik Lunbderg spoke about the passion and vision hidden behind his company’s global success.

Geneva lab is a Swiss manufacturer of a sophisticated electronic products which features a balanced performance, simplicity, style and sustainability. Their product, Geneva Sound System, started a revolution in the audio world, creating and spreading the 3D sound through space with help of only one device, the speaker. With its shape and design, their products do not carry the title of simple “electronic devices”, but a highly sought after design artefact, which is explaining the fact that they sell to leading fashion and design stores all around the world. The main objective of Geneva lab is that their devices become the best in their category. WIRED magazine crowned Geneva Sound Systems the “Steinway” of the audio world, with other systems merely toy pianos. It was a world first. Revered for their rich heritage, incredible sound and striking look, the Geneva Sound Systems of today grace leading fashion stores worldwide.

http://www.genevalab.ch/

It was great for xarchitekten to be invited to BDW as Austrian Architects We were expecting a great time by experiencing all this different thinking’s on design issues. At first there was the road movie from Vienna to Belgrade: 600 Kilometers of flat land, an immense impression of wideness - like riding on a green ocean. Arriving Belgrade we were hosted by the perfect Organization and accompanied by very nice people of BDW. The most valuable element of BDW´s Performing, Discussing, Lecturing in the Theater, Visiting the Clubs and Restaurants of Belgrade has been the linking excellent thinking and facing experts coming from different fields of design as well as different regions of Europe. xarchitekten are convinced about the great role of BDW as an Place for multidisciplinary Evolution, therefore BDW is facing a great future. Hopefully xarchitekten will be connected to BDW again.

SUBSCRIBE TO OUR NEWSLETTER FOR REGULAR UPDATES OR CONTACT US.