Jan-Erik Lunbderg / GENEVA LAB (CH)

Related Projects: Belgrade Design Week Festival 2011

Based in Switzerland, Geneva Lab adds simplicity to sophisticated electronic products. Experts from a range of industries – including industrial design, fashion, and technology – hold the creations in high regard for their distinct balance of performance, simplicity, style, and sustainability. Geneva Lab’s founder and director Jan-Erik Lunbderg spoke about the passion and vision hidden behind his company’s global success.

Geneva lab is a Swiss manufacturer of a sophisticated electronic products which features a balanced performance, simplicity, style and sustainability. Their product, Geneva Sound System, started a revolution in the audio world, creating and spreading the 3D sound through space with help of only one device, the speaker. With its shape and design, their products do not carry the title of simple “electronic devices”, but a highly sought after design artefact, which is explaining the fact that they sell to leading fashion and design stores all around the world. The main objective of Geneva lab is that their devices become the best in their category. WIRED magazine crowned Geneva Sound Systems the “Steinway” of the audio world, with other systems merely toy pianos. It was a world first. Revered for their rich heritage, incredible sound and striking look, the Geneva Sound Systems of today grace leading fashion stores worldwide.

http://www.genevalab.ch/

During Belgrade Design Week 2009, you enabled participants to meet with representatives from different countries, in professional, as well a sin social settings, which provided the opportunity for spontaneous interactions, where everyone was engaged in true cross-cultural dialogues. This allowed participants from different countries to become familiar with attitudes, ideas, and practices on the common topics of design.   We had received first hand accounts of current situation in creative fields and intellectual status of Belgrade Design Week, exchanged ideas and knowledge, mixed and mingled among each other. And the unique opportunity was given for all of us to establish professional relationships and develop lifelong friendships. We were eager to discover Belgrade and had a unique chance to enjoy the city! No doubt, it was our first, but not our last visit to Belgrade. All the best to Belgrade Design Week for the future to come! We are looking forward to be a part of your success

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