DIETER MEIER (CH)

Related Projects: Belgrade Design Week Festival 2011

I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.
During the 10 year history of Normann Copenhagen, we have learned that passion for design and architecture is strongly connected to people and not places. Coming from a part of the world where DESIGN is almost part of your DNA and every household has a selection of Design Classics, does not guarantee that passion is found.   When coming to Belgrade for the BDW 2009 we found a dedication and passion at the highest level. We can only be jealous that such events, created with passion and real interest to push the viewers and visitors to the next level are not more commonly found in Denmark. That again is a tribute to the great efforts found behind BDW and we hope to be part of your events in the years to come.

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