DAAN ROOSEGAARDE (NL)

Related Projects: Belgrade Design Week Festival 2013

This is my third time here and I love Belgrade’s frustration, it’s exciting. The reason for my visit is also great, because this conference brings a lot of good energy.

Studio Roosegaarde is the social design lab of Dutch artist Daan Roosegaarde and his team of designers and engineers which grow ideas of future landscapes into reality.

Roosegaarde creates interactive designs which explore the dynamic relation between people, technology and space through unique innovations. Internationally acclaimed projects include Dune, Waterlicht and Smog Free Project.

Studio Roosegaarde has been exhibited at the Rijksmuseum Amsterdam, Google Zeitgeist, Tate Modern, the Musée des Arts Décoratifs, the Tokyo National Museum, and the Victoria & Albert Museum. Roosegaarde has won numerous international innovation awards and his public artworks are commissioned across the world.

Studio Roosegaarde is based in Rotterdam, the Netherlands and has a pop-up studio in Shanghai, China.

My BDW began in Milan, having a crazy meeting with Jovan at the design library in ZONA TORTONA. 09:15 A short espresso with Mauricio Ribotti: "Are you sure you have a meeting with Jovan this time in the morning? It must be a mistake!" 09:40 a man with a small black suitcase enters the café: "Hi CARO!" both man hug. "Oh! Galit, you are also here?" We sit down and immediately start to talk "design”. After 3 espressos I know I have found my partner for the next revolution! Coming to BDW was wonderful, like meeting old friends. BDW is the most passionate conference, full of amazing designpeople that share impossible designdreams. I was honored to be a part of this group  - and would love to see you all again!

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