TOBIAS LUTZ / ARCHITONIC (CH)

Related Projects: Belgrade Design Week Festival 2011

With the head office in Zurich, Architonic AG is an internationally based team of architects, designers, IT experts and marketing professionals. The key aim is to generate up-to-the-minute and relevant expert information and knowledge, and to distribute this across the Architonic community of architects, designers, researchers, manufacturers and retailers.

With the carefully considered showcase of over 400.000 premium design products and materials, Architonic is the number-one online community for architects, designers, home-owners and design enthusiasts. 16 million visitors a year choose Architonic as their guide to the very best of current design.

Architonic lives in a world where furnishings, fittings and materials proliferate. It’s become a full-time job, keeping track of what’s out there. That’s where Architonic comes in. With the international network of architecture and design professionals, all keeping an expert eye on what’s new and, more importantly, what’s good, Architonic has hand-picked the finest designs the market has to offer. Only manufacturers and brands that meet Architonic founders Nils Becker and Tobias Lutz’s selection criteria are given the possibility of presenting their products on Architonic. In short, Architonic does all the research, so the others don’t have to.

A design product isn’t something that exists in isolation. Architonic believes that the relation between product and the architectural space to which it’s applied is fundamental to a successful project. That’s why Architonic has pioneered the linking of architectural projects with the furnishings, materials and fittings that have been used in their execution, resulting in a completely new information resource for architects and planners, as well as for designers and manufacturers.

www.architonic.com

Dear design friends, Belgrade is engraved in my heart in many ways. First of all, the people - so open and interested. Than the wonderful soft organization of the event - one of the very best I ever attended. The super building. The joy to be with my dear fried Ross Lovegrove on stage and to meet Karim Rashid. All this together was unforgettable and please invite me again!

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