AL MOSELEY / 180 AMSTERDAM (NL)

Related Projects: Belgrade Design Week Festival 2012

180 Amsterdam is an independent, global creative company. Al Moseley presented agency’s work at Belgrade Design Week 2012.

The agency helps businesses design and transform iconic brands that thrive in a moving world. 180 Amsterdam connects brands to people, and people to brands. In a fast moving world, that means partnering with business leaders, addressing their challenges creatively, and achieving the creative leap that will allow their business to evolve and adapt.

No force is more powerful than a new perspective. To see the world not as it is, but as it could be. For over 20 years the agency has been relentless in the pursuit away from sameness.

The agency commits to building bespoke teams around the client’s problems – creating the ideas that become powerful operating systems for their brands – galvanising their businesses, driving growth and delivering cultural impact.

Today, the office has 24 different nationalities, speaking 19 languages (everything from Finnish to Mandarin and even Welsh), but with one shared belief in the power of 180 thinking; never afraid to get around a table and ask the difficult question, dig a little deeper or turn the situation around and suggest ‘what about if we looked at it like this?’.

www.180amsterdam.com

BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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