AL MOSELEY / 180 AMSTERDAM (NL)

Related Projects: Belgrade Design Week Festival 2012

180 Amsterdam is an independent, global creative company. Al Moseley presented agency’s work at Belgrade Design Week 2012.

The agency helps businesses design and transform iconic brands that thrive in a moving world. 180 Amsterdam connects brands to people, and people to brands. In a fast moving world, that means partnering with business leaders, addressing their challenges creatively, and achieving the creative leap that will allow their business to evolve and adapt.

No force is more powerful than a new perspective. To see the world not as it is, but as it could be. For over 20 years the agency has been relentless in the pursuit away from sameness.

The agency commits to building bespoke teams around the client’s problems – creating the ideas that become powerful operating systems for their brands – galvanising their businesses, driving growth and delivering cultural impact.

Today, the office has 24 different nationalities, speaking 19 languages (everything from Finnish to Mandarin and even Welsh), but with one shared belief in the power of 180 thinking; never afraid to get around a table and ask the difficult question, dig a little deeper or turn the situation around and suggest ‘what about if we looked at it like this?’.

www.180amsterdam.com

The Belgrade Design Week was the best design conference I have ever enjoyed – the specific spirit of the city in a kind of in between status, the rough tension which can still be felt ten years after the bombs, the pride and the looking for new orientation especially in the young generation – all this is giving the BDW a special flair far away from the current events of the global design circus. In addition the enthusiastic organizational team trying hardly but unsuccessfully to keep the program along the schedules, the informal exchange between the international speakers, the loss of any discipline, the parties on the river … what ever and how ever the interrelations between these aspects are working – it makes the BDW an unique, likeable, inspiring and productive event, I will never forget.

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