OUT AND ABOUT IN SAN GREGORIO DOCET // MILANTRACE2015 by DANA TOMIC HUGHES FOR YELLOWTRACE

Posted in BDW Recommends, Brand New World, Brand New World Milano, News

San Gregorio DOCET, also known as “Distretto ristretto” (the restricted district) returned for the second year during Milan Design Week 2015. The area was imagined and created by Claudio Loria, founder of Leclettico, with strong support by Wallpaper* magazine. Situated around via San Gregorio, stretching from Porta Venezia to the Central Station, a selection of international brands and designers were invited to revitalise the area and exhibit in spaces that had been long abandoned. This year, Leclettico opened the doors to its eclectic universe with a World of Wonder exhibition that took the visitors on an emotional, and at time visually bonkers journey.

The district also hosted exhibitions by iconic brands such as Memphis and Gufram as well as established names including British designer Lee Broom, USM, SCP, Droog, AfghanMade, Dubai Design District, Wallpaper* Handmade, Emeco and Brand New World.

Brand New World. Left: Studio Appetit – Things of Edible Beauty. Right: Studio Drift – Nola.

Tom Strala / Brand New World.

REINIER BOSCH & CAROLINA WILCKE / Brand New World.

BURO BELEN / Brand New World.

BRAND NEW WORLD (BNW), produced by Vesna and Jovan Jelovac, presented exiting design works in one of Milan’s most elegant showrooms – DUŠAN. BNW brought together key international studios who epitomise the new concept of Designers – Makers – Entrepreneurs, those who are rethinking the entire business and their creative model. The line-up included DANTE – GOODS AND BADS, STUDIO DRIFT, TOM STRALA, STUDIO APPETIT, ADRIEN ROVERO, BURO BELEN, REINIER BOSCH & CAROLINA WILCKE, and ILAN GARIBI FOR GAL GAON COLLECTION.

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