LAUFEN AND BRAND NEW WORLD PRESENT THE FINAL PROGRAM OF THE EXCLUSIVE “FOOD FOR THOUGHT” EVENT, DURING ART BASEL ON 17 JUNE 2015, AT THE LAUFEN FORUM

Join us for an evening of pure intelligence during ArtBasel 2015 – ride BNW’s signature roller-coaster of intelligent talks, intelligent food and intelligent design in form of BNW’s intelligence report Basel 2015 – made to measure for those creative wizards at LAUFEN.

Entry is free, all beauty and brains in and near Basel are warmly welcomed to mingle with “The Greatest Creative Minds of the 21st Century”, but places are very limited for this most exclusive intelligence night so RSVP is ABSOLUTELY ESSENTIAL until Tuesday, June 16th at: marc.richterich@laufen.ch

Continuing where we stopped with the BNW exhibition in Milan, the event and talks during ART Basel will engage some of the world’s most successful architects, designers, publishers and institutions turned makers and entrepreneurs in an exiting dialogue – rethinking the entire business and creative model of design today, produced by Laufen Bathrooms in the striking architecture of the Laufen Forum next to the company’s headquarters.

“Laufen Bathrooms AG is delighted to present a complementary event during Art Basel show for the third year now. As a brand standing for a symbiosis of design, quality and functionality, we are supporting the events at our Forum with the intention of participating in and encouraging an international dialogue in the fields of arts and architecture.”
Alberto Magrans
Senior Managing Director Laufen Bathrooms AG

Brand New World has curated an experiential evening full of unexpected experiences, installations and discussions that will provoke thoughts about art, architecture, design and innovation at the Laufen Forum. A multidisciplinary approach, involving design and architecture, art and technology, anthropology and entertainment that will make it possible to portray new forms of expression, allowing all participants to interact with visitors.

Kai-Uwe Bergmann is a Partner at BIG who brings his expertise to proposals around the globe, including work in North America, Europe, Asia and the Middle East. Kai-Uwe heads up BIG’s business development which currently has the office working in 17 different countries as well as overseeing BIG’s Communications. Kai-Uwe most recently contributed to the resiliency plan The Dryline to protect 10 miles of Manhattan’s coastline.

Featuring an installation curated by Dante Goods and Bads which was originally presented during the Milan Design Week at the Brand New World installation, an interactive dining experience created by Studio Appétit and a trend-forecasting lecture given by Zuzanna Skalska combined with a unique discussion panel fusing art, architecture, design and food.

The driving force behind 360 Inspiration’s trend research is Zuzanna Skalska. With Zuzanna’s rich experience and smart perspective on what’s going on in the world of design you can catch the latest inspiration for your business. She has a keen eye for what’s going on in economy, society, technology, environment and politics, visiting international trade fairs as well as seminars and conferences. Her approach gives you the insights and analyses you need in a concise, easy-to-understand way. Zuzanna Skalska brings trends to life in her distinctive and passionate way!

Studio Appétit, lead by designer and chef Ido Garini, is a world-renowned, multidisciplinary experience design studio and a leading player in its field. The studio utilizes uncharted territories of the power of eating design to create and enhance multi-sensory experiences, products and objects. Studio Appétit will create a dedicated installation exploring the melting point of Art, Food, Design and Architecture.
“The key to innovation is inspiration, and inspiration is triggered more than anything by emotion. To experience something, is to feel it. So the best way to create emotion is by challenging new experiences”.
Ido Garini
Founder of Studio Appétit

The diversity of the creative industries has become an incentive to develop an experimental, stimulating programme in which different, independent disciplines coexist in order to stimulate an ever-changing, evolving intellectual process.

“Brand New World is delighted to present the latest global creative perspectives in form of our signature rollercoster ride of ideas and arguments. Design today is much more than just a tool for the achievement of profits and economic success. It as a carefully crafted methodology for the introduction and realization of new ideas to our society.”
Vesna and Jovan Jelovac
Curators and Founders of Brand New World

Brand New World is delighted to present these latest creative perspectives with some of the world’s most successful architects, designers, publishers and institutions: Athanasios Argyropoulos from Marina Abramovic Institute (MIA), Kai-Uwe Bergmann from BIG – Bjarke Ingels Group, Christophe de la Fontaine from Dante Goods and Bads, Marcus Fairs from Dezeen, Ido Garini from Studio Appetit and Zuzanna Skalska from 360Inspiration, moderated by Jovan Jelovac, co-founder of Brand New World, forecasters of future design.

Marcus Fairs launched Dezeen at the end of November 2006 and the site grown rapidly ever since, now attracting over 1.75 million unique visitors every month. It is widely regarded as one of the most influential design websites in the world. As founder and editor-in-chief of Dezeen, Marcus has won awards including the BSME’s Business Editor of the Year in 2013. In the same year he was named one of the 100 most influential figures in the UK creative industries by the Hospital Club.

It is an important occasion to reflect on that complex process that transforms an ordinary object, sometimes even common, into a piece of art trying to discover which are the elements that define the fine line between the two.

“The MAI (Marina Abramovic Institute) explores, supports, and presents performance. MAI encourages collaboration between the arts, science, and the humanities. MAI will serve as the legacy of Marina Abramovic. When complete, MAI Hudson will be home to the Institute, providing a space for performance, multidisciplinary collaborations, and educational programming.”
Athanasios Argyropoulos
Managing Director of Marina Abramovic Institute (MAI )

Laufen have always had a special interest for arts, being directly involved in exhibitions and workshops with artists and the firm conviction that art is an inspiring model for industry. The company is perfectly aware that culture is increasingly important in the contemporary processes of economic value creation and that the cultural and artistic world is a source of economic and social growth.

“Our arts programs are a long-term effort to create a corporate culture that inspires innovation and intelligent risk-taking, for these are the keys to our business success.”
Marc Viardot
Director of Marketing and Products Laufen Bathrooms AG

International designers selected for the BRAND NEW WORLD powered by LAUFEN exhibition include TOM STRALA and ADRIEN ROVERO from Switzerland, REINIER BOSCH and CRISTINA WILCKE from Holland, ILAN GARIBI FOR GAL GAON COLLECTION from Israel and DANTE – Goods And Bads from Germany.

Here is what they say about their Brand New World approach: “Create a connection. Create material objects that are not merely things, but favorites. Talismans.  Everyday products that are not a priori practical, useful, efficient but rather: emotional. So they can have unlikely material attributes like humor, vanity, passion. Comfort, even.”
Christophe de la Fontaine
Founder of DANTE – Goods And Bads

EVENT SCHEDULE:

18:00
Bus Transfer from railway station Basel SBB Exit Meret Oppenheim Strasse to Laufen

18:30 – 19:15
INTERACTIVE EATING EXPERIENCE
created by Studio Appétit

19:15 – 20:30
MULTI DISCIPLINARY DISCUSSION PANEL
moderated by Jovan Jelovac, BRAND NEW WORLD

SPEAKERS

Athanasios Argyropoulos, MARINA ABRAMOVIC INSTITUTE (MAI)
Kai-Uwe Bergmann, BIG – BJARKE INGELS GROUP
Christophe de la Fontaine, DANTE – GOODS AND BADS
Marcus Fairs, DEZEEN
Ido Garini, STUDIO APPETIT

KEYNOTE SPEECH: TREND LECTURE
Zuzanna Skalska, 360INSPIRATION

20:30 – 21:00
INTERACTIVE EATING EXPERIENCE
After Taste
created by Studio Appétit

21:00
Shuttle Bus to Basel SBB

> rsvp required until TUESDAY, June 16th
Contact: marc.richterich@laufen.ch

Venue: Laufen Forum, Wahlenstrasse 46, 4242 Laufen, Switzerland

GUTEN ABEND BASEL:
Here comes the BRAND NEW WORLD to you once again!

Download Brand New World Basel 2015 press kit here.