INTERVIEW WITH OLE JENSEN – KUĆA STIL

Posted in Belgrade Design Week Festival, Belgrade Design Week Festival 2012, Interviews With Participants, Key Local Media

LONG LIVE ENTHUSIASM!

Guest speaker at Belgrade Design Week, the Danish designer Ole Jensen talked about how the ordinary becomes the extraordinary. It is exactly what the world of his design is all about.

Ole Jensen is a renowned Danish ceramist and designer. He was educated at the Royal Academy of Fine Arts in Copenhagen. He quickly began collaborating with Bing & Grondahl (now Royal Copenhagen), became co-founder of the Showroom of Art gallery, and project leader at Denmark’s School of Design in Copenhagen (The Institute of Product Design). He is also a Member of the executive committee of the Council of Arts, Crafts and Design, Academy Council for Public Art and Design, Member of the Associations of Danish Designers, MDD. He is a recipient of the Danish Arts Foundation’s Lifelong Artist Grant, and many other scholarships and awards. At this year’s Belgrade Design Week, he spoke about his own approach to creation in the field of visual arts.

Long ago, in the early days, he defined his style as a splendor of simplicity – a luxury of minimalism. His approach to product design is a result of his attitude. He describes himself as a man who is constantly in doubt. That is why for Ole Jensen the research process is continuous. He is inspired by the reality of daily life and ordinary things. That very perception is the key to his aesthetics. The ordinary becomes the extraordinary. The daily reality is in the process of perpetual change. This is the origin of new forms and functions of objects that an ordinary person uses every day, unaware of their versatility.

He is most creative when he listens to Bryan Wilson, whose music helps him concentrate and focus on the object he works on. He always succeeds and that is in line with his motto that enthusiasm must always win. Aware of the richness of Scandinavian or Nordic design which has given to the world many artists in this field, he loves to talk about his country. According to Ole Jensen, the best three things Scandinavia offers are the weather, the feeling of belonging and the relationship with the environment. “We care about the things that surround us”, says the designer who, aside from his native Scandinavia, also enjoys traveling to Rome.

Ole Jensen collaborated with many prominent companies throughout Europe, such as Royal Copenhagen, Louis Poulsen, Muuto, Normann.

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I stopped working for others because then I have the responsibility and I feel like an advertising agency. When I work for Yello, I can make a fool out of myself. Whatever I do I go through the process of becoming a child, an idiot, totally unimportant. When I have the responsibility to start with it is disturbing." "I think every human is a God. All our life is about becoming like a child, trying to find out who is really hidden inside yourself, who you really are, who is the divine being inside. Great alpinist climb mountains not to become world famous, but to learn something about themselves, to come closer to that inner-child. If you are exposing yourself to the process of climbing the mountain, it is very important you are prepared to make a fool of yourself, to let yourself fall into the emptiness of vague idea, and to have the courage to be a total idiot. Only then you have a chance to die with the smile on your face.

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