IDO GARINI COMPOSES LUSCIOUS FOOD CRAVINGS WITH CONICAL UTENSILS

ido garini composes luscious food cravings with conical utensils at belgrade design week 2014

designboom oct 24, 2014
photos by masha bakker photography

ido garini is an eating experience designer and owner of studio appétit, whose practice involves the participation in an open-ended investigation of culinary culture and the emotions triggered by food. his projects underscore the interplay between the artistic palette and the sensory one, bringing together food, photography, utensils, crafts and even makeup to create a very specific oral, tactile, and aesthetic experience. one of his most recent undertakings has seen him delve into the decadence of food fetishists, and the ways in which design can satisfy extreme edible desires.

pineapples interplay with the porcelain cone-shaped utensils

‘luscious food cravings’ is a contemporary concept of multidisciplinary design, created in collaboration with dutch studio lenneke wispelwey. together, the team has realized not only a collection of products for dining, but also an complete sojourn through the experiential activity of eating. the series of porcelain ‘dishes’ redefine shape and use, while the photographic documentation manifests as sensually composed portraits of ingredients, reminiscent of a rembrandt still life. at belgrade design week 2014, garini spoke to an audience about his innovative approach to eating, and told designboom more about his ‘luscious food cravings’, the varied team of creative and culinary and professionals involved in the project, and how design can satiate some of our wildest and most intense appetites.

a series of fruits and flowers are carefully situated on the cones

garini on the design of objects for the ‘luscious food cravings’ collection: ‘the whole idea behind these cones is a new way to present food, to create a complete image of the cone with the food on top of it. it really glorifies the food in a way, because it becomes like an ornament that you can put on the wall like an art piece or still life object. we created this world of images, especially for the project. our goal for the photography was to create something like a still life painting, so all of our photographs are inspired by still life paintings.’

asparagus and edible plants are arranged to interact with the porcelain tools

a white porcelain bowl richly contrasts a saturated red broth within

a mirror placed on the table allows dining guests the opportunity to watch themselves as they eat

grapes and cheese are composed on the cones, acting as tableware for serving

a peach slice is spiked by the cone’s edge

a layered arrangement of vegetables and cheese sit carefully a top a porcelain cone

a new way of serving a sandwich

white chocolate is sensually poured on a banana by a spoon-like cone

berries are pierced by porcelain and surrounded by chocolate cones of the same shape

the preparation and presentation of meet and vegetables

a porcelain cone pours liquid chocolate onto a waffle

ido garini tells designboom about ‘luscious food cravings’ at belgrade design week 2014

ido garini gives a lecture at belgrade design week 2014 . image © designboom

jovan jelovac, founder of belgrade design week, and ido garini at the conference. image © designboom

ido garini, food experience designer. portrait © designboom

 

about belgrade design week:

2014 marks the ninth edition of belgrade design week, an annual, internationally-renowned festival for creative industries and modern business in serbia and throughout the south east european area. since 2005, founder jovan jelovac has successfully forged multicultural connections between artists, designers and entrepreneurs from the region with the greater global design scene. the initiative serves as a platform for creatives to engage in the exchange of ideas across a range of disciplines — advertising, architecture, arts management, communications, design, fashion, marketing, new media and publishing — delivering approximately 30 international speakers who share their perspectives and personal developments in their respective fields.

this year’s conference program ‘brand new world’ sets opens up discussion regarding the creation of new values in today’s fast changing world. on the occasion of this edition, president of the republic of serbia, tomislav nikolic opened the initiative, stressing the importance of the creative industries for the continued development of the country’s economy. local designers stand side by side with some the world’s greatest talents in a rare opportunity to bring the world to belgrade and to present belgrade to the world. find out more about the program, selection of keynote speakers and exhibition sites on designboom, here.

nina azzarello

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