GORENJE ORA-ITO COLLECTION – DEZEEN.COM

Posted in BDW Recommends, Belgrade Design Week Festival, Belgrade Design Week Festival 2007, Interviews With Participants

Slovenian domestic appliance brand Gorenje has launched a new black kitchen collection designed by French designer Ora-Ito.

“I would say that it was a great opportunity for both me and Gorenje to combine our talents and create the kitchen that will break a new deal in the kitchen history. Both of our companies are well known for their respective qualities: Gorenje for the quality of its appliances, and my design brand for its way of conceiving the future in terms of creation. I see Gorenje as a brand of undeniable tradition, of timeless quality concerning the craftsmanship of their appliances, as well as their inner qualities of consistent performance and resilience. I am sure that the brand will soon become a world’s reference when talking about the kitchen of tomorrow.”

Read the original interview here.

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B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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