GORENJE ORA-ITO COLLECTION – DEZEEN.COM

Slovenian domestic appliance brand Gorenje has launched a new black kitchen collection designed by French designer Ora-Ito.

“I would say that it was a great opportunity for both me and Gorenje to combine our talents and create the kitchen that will break a new deal in the kitchen history. Both of our companies are well known for their respective qualities: Gorenje for the quality of its appliances, and my design brand for its way of conceiving the future in terms of creation. I see Gorenje as a brand of undeniable tradition, of timeless quality concerning the craftsmanship of their appliances, as well as their inner qualities of consistent performance and resilience. I am sure that the brand will soon become a world’s reference when talking about the kitchen of tomorrow.”

Read the original interview here.

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BDW was a wonderfully rewarding experience. I think the mix that made it work so well was a tangible passion for design realized in the most relaxed and friendly atmosphere that I have come across for any event like this – truly inspirational, long may it thrive.   As for what is a smart, forging partnerships and working with like minded designers and clients always seems a pretty smart and rewarding way to go about design and I have a very good feeling that BDW will be the catalyst for many such collaborations.

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