DAAN ROOSEGAARDE AT BDW

Posted in BDW Recommends, Belgrade Design Week Festival, Belgrade Design Week Festival 2013, News

Remaining with the hot car topic, did you know that roads can think along with drivers and cars? Holland is already building new roads which are more sustainable, safe and intuitive! Daan Roosegarde is presented with kind support of the Dutch Embassy.

Smart Highways” are the new interactive concept, using interactive lights, smart energy and road signs that adapt to specific traffic situations. For the first time ever in Serbia you will meet Daan Roosegaarde, the creator of this project, at the BDW 2013 conference, on June 6th! Book now!
Daan Roosegaarde will guide us to the future of transportation, in an important moment for Serbia, finally catching up with plans to build key European highways through our country.

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B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING. All of this is true. I was lucky to be there and loved it.

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