CREATE NEW VALUE!

Posted in BDW Recommends, Belgrade Design Week Festival, Belgrade Design Week Festival 2013, Newsletters

06 / 07 / 08 JUNE 2013

The conference starts at 16h on Thursday and Friday and at 11h on Saturday.

Entrance to the EDA awards ceremony on Saturday at 21h, as well as the daily lunch box are included in the regular ticket price.

A must for every progressive person and company planning the future of their business, institution, community, region, and especially for creatives planning their own future and the future of their clients: AS YOU READ THIS, IDEAS AND CONNECTIONS FORGED AT BDW ARE BLOSSOMING AROUND THE WORLD.

THIS YEAR ITS YOUR TURN!

“WE SUPPORT BELGRADE DESIGN WEEK AS IT GENERATES A UNIQUELY CREATIVE ENERGY, MOTIVATES US AND PROVOKES US TO CONTINUALLY QUESTION AND PUSH THE BORDERS, YEAR AFTER YEAR. THANK YOU FOR THIS ABUNDANCE OF INSPIRATION!”

MAJA KOLAR

MARKETING AND COMMUNICATION DIRECTOR, BANCA INTESA

FRIDAY

07 JUNE

2nd CONFERENCE DAY ADVERTISING & WORLD DESIGN INNOVATION

The Cannes Lions are roaring in Belgrade on June 7th! Watch and learn from the makers of the globally most INNOVATIVE campaigns for Samsung, FIAT, Nissan, Aquafresh, Tate, Waterstones, MTV, The Guardian, Snickers, Guiness, Nike, Adidas, RED, The Economist, Benetton, Discovery Channel, Bugaboo, Heineken, Pirelli, Xbox, etc, brought to you by TBWA, Wolff Olins, and AKQA, as well as avantgarde digital communication artists Troika. Followed by the first ever World Design Innovation session at BDW, presenting leading global curators, design management and business leaders from Munich, Eindhoven, Prague, Barcelona, Brussels, Amsterdam and Vienna, introduced by the Professor who singlehandedly changed the Government of South Australia by redesigning its functions according to creative rules – the amazing Laura Lee.

TBWA LONDON / PAUL BELFORD

How to create the best advertising campaign? At the BDW 2013 conference, we’ll have the unique opportunity to learn from a top-10 worldwide ad-agency! Legendary ad-man and TBWA\London’s art director Paul Belford is going to present details from his campaigns for The Economist, Adidas, McDonald’s, Pepsi and many more award winning members of our own popular culture! Find out why the Fast Company magazine placed TBWA 24th on its list of “The World’s 50 Most Innovative Companies” and regards them as “Innovation All-Star”.

http://www.tbwa-london.com/

AKQA / DUANE EVANS

BDW presents the digital tsars, creators of famous interactive FIAT, Nike and Xbox campaigns, for the first time in Serbia! Learn more about defining crystal clear digital marketing strategies using multi channel marketing from online to offline at BDW’s conference! AKQA’s mantra, “It’s good to be first. It’s better to be good. It’s best to be both”, proved to be a winning formula for this digital agency. Duan Evans is a leading industry creative talent with over fifteen years experience. He has been with AKQA since 2000 working across a hugely diverse range of AKQA clients, creating world renowned work, winning a multitude of international awards, and helping build a creative team that is second-to-none. The agency continues to fly the flag for digital agencies, with innovative and creative work that traditional creative agencies can only dream of.

http://www.akqa.com/

WOLFF OLINS / OWEN HUGHES

“There’s no formula for game change. So for each assignment, we build the right team from our four hubs”. Find out more about Wolff Olins work in BDW’s conference from creative director Owen Hughes! Recognized by Fast Company as “one of today’s boldest branding and innovation firms”, Wolff Olins is a brand consultancy, based in London, New York City and Dubai. It now employs 150 designers, strategists and account managers. The company specialises in creating positive social impact for clients, developing brand experiences, creatively led business strategies, and visual identity systems Wolff Olins developed corporate identities for various large European companies. During the 1990s, Wolff Olins focused more on corporate branding. More recent work has included Sony Ericsson, London 2012 Olympic and Paralympic Games, New York City, Mercedes-Benz and many others.

http://www.wolffolins.com/

SEBASTIEN NOEL / TROIKA

Troika is a London based studio founded by Eva Rucki, Conny Freyer and Sebastien Noel, known for their experimental practise and projects that employ a cross-disciplinary approach and intersect between sculpture, architecture, and contemporary installation. Troika were selected to create three art installations for the UK Pavilion at the World Expo Shanghai 2010. Their work explores the intersection of rational thought, observation and the changing nature of reality and human experience. As probably the most avant-garde feature of the entire conference, BDW is proud to present Sebastien Noel guiding us through the unique approach of their practice.

http://troika.uk.com/