‘the belgrade design week is at once the most eastern and the most southern european design festival,
the most western design festival of the balkans, the only design festival in the former yugoslavia
and globally unique in that it takes place in a country with no tradition in design whatsoever.’
jovan jelovac, chairman of the belgrade design week.
B.D.W. is "Being with your whole creative self in WONDERLAND". Getting out of the line (box), navigating into the world of sensation and intellect, showing curiosity and sharing knowledge, living in clear and vague situations, bringing Art & design to talk to each other, loving, touching, eating, growing, expecting the unexpected and yet always being surprised, never accepting what was planned a month earlier. And people, interesting people, creative people, wonderful, open-minded people, beautiful people, people who think DESIGN IS A WAY OF THINKING.
All of this is true. I was lucky to be there and loved it.
