BDW’s 100% FUTURE SERBIA segment is devoted to the promotion of young and talented Serbian designers, whose works are presented in shop windows all over the city center. The curators and producers of this project are BDW’s young volunteers, creating hopefully an annual expo by means of self-organization of the creatives.
The main idea is to transfer museum exhibitions to the streets of the city and to present them to a wider general audience, not only to those who regularly visit galleries and exhibitions. Visitors and passersby have a rare opportunity to enjoy the exhibited works during an easy stroll from Kalemegdan to Slavia, while also discovering interesting new locations presenting fresh Serbian design jewels all over the town, following a special map which is widely distributed.
With the 100% FUTURE SERBIA project, Belgrade Design Week supports strongly the local design scene, while by positioning the works in Belgrade’s shop windows, we support the city retail and horeca in times of crisis, focusing for one week the attention of media, institutions and the general public to all segments of the creative industries.
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DESIGNERS DECORATE SHOP WINDOWS – “100% FUTURE SERBIA” PROJECT – BY POLITIKA
Been a few weeks after the end of the Belgrade Design Week, but in my mind is still alive all the energy collected in the three very intense days in Belgrade. I enthusiastically accepted the invitation to the BDW 2010 but, honestly, I did not expect to live a so unique experience: BDW Conference is an incredible concentration of creativity, freedom, passion and feeling that involves all participants. Amazing the people of the organization guided by the genius and craziness of Jovan!
